Showering flowers at temples and mosques is a religious ritual in India. These flowers (8 million tonnes a year) are discarded into the Ganges river, but they contain metals from harmful run-off, pesticides and insecticides.

To contribute to the improvement in the water quality of the Ganges and at the same time create employment for women, Ankit (30) created Helpusgreen and its ”flowercycling” technology, that employes women who used to be manual scavengers to collect floral waste when it’s thrown to the river, and turn them into incense sticks, organic fertilizers and other products.